showbiz cheat sheet
Showbiz Cheat Sheet needed a streamlined and effective social media strategy to build a more cohesive online presence and drive meaningful results. By optimizing the posting cadence, identifying audience-preferred topics and communication styles, and strategically testing new themes, the brand achieved significant improvements in engagement and reach.
The approach shifted from focusing solely on likes and comments to crafting a paid social strategy aimed at driving website traffic, turning social media into a powerful tool for audience acquisition.
+569% Post Link Clicks
+ 537% Engagements
+423% Impressions
responsibilities: organic & paid social media strategy & implementation, content direction, reporting & optimization, served as client point of contact.
key contributions:
Optimized Social Media Strategy
Streamlined posting cadence to create a consistent and engaging presence.
Identified high-performing topics and communication styles through detailed audience analysis, tailoring content to maximize engagement.
Creative Direction & Testing
Directed content strategy to test and refine themes, ensuring alignment with audience preferences and platform trends.
Focused messaging on driving website traffic while maintaining audience engagement across platforms.
Paid Social Amplification
Developed a paid social strategy targeting traffic generation, prioritizing measurable business outcomes over vanity metrics.
Managed implementation and optimization to maximize return on investment
