showbiz cheat sheet

My team and I streamlined the brand's social media posting cadence to create a more uniform and effective online presence. We fine-tuned our approach by identifying the topics and communication styles that resonated most with our audience. This not only enhanced audience engagement but also allowed us to effectively test different themes. Finally, we strategically crafted a paid social strategy, focusing on driving website traffic rather than just achieving likes and comments on the platform.

+569% Post Link Clicks

+ 537% Engagements

+423% Impressions

responsibilities: organic & paid social media strategy & implementation, content direction, reporting & optimization, served as client point of contact.