sea-band nausea relief

For my client Sea-Band, we faced the challenge of broadening the brand's message beyond seasickness remedies without diluting its strong maritime brand identity. Our solution was to harness the power of user-generated content. Our community management team actively sought out real stories and images from users who had successfully used Sea-Band for morning sickness, chemotherapy-related nausea, and even VR gaming discomfort. After securing the rights to reshare these authentic experiences, our social media strategists crafted resonant messages and targeted distribution strategies, ensuring that these testimonials reached and influenced the right audience segments.

+93% impressions

+126% engagements MoM

+4.5k followers in year 1