sea-band nausea relief

Sea-Band, a trusted name in seasickness remedies, faced the challenge of broadening its message to include other use cases—like morning sickness, chemotherapy-related nausea, and even VR gaming discomfort—without losing its strong maritime identity. The solution came in the form of leveraging user-generated content (UGC).

The community management team identified and secured rights to real stories and images from users who had experienced relief with Sea-Band in diverse situations. These authentic testimonials became the foundation for a targeted social strategy. Through resonant messaging and strategic distribution, these stories reached key audience segments, driving engagement and broadening brand relevance.

+93% impressions

+126% engagements MoM

+4.5k followers in year 1