cfp board - let’s make a plan
When Certified Financial Planner (CFP) began working with BUNTIN, its social presence was limited to posting just four times per month with generic blog links. Recognizing untapped potential, a comprehensive social media strategy was developed to elevate content quality, expand platform presence, and drive engagement.
The strategy focused on increasing posting cadence, introducing custom creative tailored to the audience, and syndicating content to Instagram and Pinterest to build a strong foundation for future growth. By aligning content with audience interests and platform trends, CFP saw exponential improvements in both reach and engagement metrics.
+578% engagements
+3,045% post link clicks
+16.2% engagement rate
+140% shares
responsibilities: organic & paid social media strategy & implementation, content creative direction, reporting & optimizations.
key contributions
Strategic Revamp
Developed a data-informed strategy with clear goals to improve posting frequency, audience engagement, and platform presence.
Syndicated content to Instagram and Pinterest to diversify the brand’s reach and establish a foundation on emerging platforms.
Creative Innovation
Replaced generic blog links with custom, audience-first creative designed to educate, inspire, and engage.
Produced tailored visuals and messaging to align with platform trends and CFP's brand values.
Optimization & Execution
Provided ongoing reporting and insights to refine content and tactics, ensuring continuous improvement.
Scaled efforts strategically to maximize both organic and paid social potential.
from simple blog links >>>>
to dynamic creative >>
