acne store

The Acne Store was envisioned as a premium, direct-to-consumer skincare platform, designed to disrupt the market with a sleek digital shopping experience backed by board-certified dermatologists. Tasked with building momentum ahead of its launch, I worked closely with the CEO and senior stakeholders to craft a holistic marketing strategy that drove early traction, including growing site traffic and social followers month over month.

Though the project was ultimately shelved due to a client pivot, the pre-launch efforts successfully laid the foundation for a cohesive brand presence and strong consumer interest.

results & impact:

  • Built traction ahead of launch through consistent posting, creative storytelling, and strategic paid media, driving traffic to the site and growing followers month over month.

  • Created a scalable social media framework, ensuring a strong foundation for future campaigns.

  • Successfully aligned a diverse team of stakeholders, agencies, and partners to deliver an integrated marketing approach.

key contributions:

Holistic Marketing & Social Media Strategy

  • Crafted a comprehensive social media strategy to drive pre-launch awareness, engagement, and traffic, aligning with the brand’s premium positioning.

  • Oversaw all social media implementation, including creative direction, content scheduling, community management, and paid campaign optimization.

Cross-Functional Collaboration

  • Partnered with design and web teams to create cohesive branding and ensure seamless Shopify backend integration.

  • Collaborated with SEO and influencer agencies to maximize site visibility, credibility, and pre-launch buzz.

Creative Execution

  • Directed and designed engaging, on-brand social content across platforms, showcasing products and brand ethos.

  • Developed email campaigns to nurture subscriber growth and sustain pre-launch momentum.