huddle house

Huddle House faced declining sales and an outdated social media approach that heavily relied on sales-driven posts. Recognizing the opportunity for transformation, we developed an integrated social media strategy to spark audience interest, align with brand values, and drive meaningful engagement.

The strategy prioritized true organic content designed to captivate audiences while seamlessly aligning with a paid social plan to amplify creative efforts. Cross-functional collaboration played a key role, with the social team working closely with creative to produce trending content. This pivot yielded immediate improvements in key engagement metrics.

Through social listening, we identified an unexpected opportunity to partner with country music star Chase Matthew after he tagged the brand in a post. This quick action has led to ongoing discussions with Warner music, highlighting the potential for high-impact partnerships. Additionally, recognizing greater potential on TikTok than on X, scoped hours were successfully reallocated to syndicate Instagram Reels to TikTok, laying the groundwork for a platform already brimming with conversations about Huddle House.

+94% impressions

+44% engagements

+66% post link clicks

+63% shares

+24% comments

key contributions

Strategic Transformation

  • Developed an integrated social media strategy approved immediately by senior stakeholders, shifting the focus from static, sales-driven posts to engaging organic content.

  • Educated leadership on the value of organic social, demonstrating its role in sparking audience interest and building brand affinity.

Creative Innovation

  • Partnered closely with the creative team to produce trending, brand-aligned content that resonated with audiences and reflected Huddle House’s values.

  • Designed a paid social strategy to amplify high-quality organic content, maximizing visibility and impact.

Social Listening & Platform Optimization

  • Leveraged social listening to identify partnership opportunities, capitalizing on Chase Matthew’s organic mention to initiate discussions with Warner.

  • Successfully pitched a reallocation of hours from X to TikTok, syndicating Instagram Reels to tap into a highly engaged community already talking about the brand.