manuka doctor

Manuka Doctor, a premium CPG honey brand, sought to enhance its social media presence to drive awareness, engagement, and ultimately, sales. Partnering with MPG (a shopper marketing agency out of NY), they subcontracted us to lead social media strategy, content creation, and paid amplification efforts. This relationship was carried forward to BUNTIN from my previous agency, reflecting trust in expertise and results-driven leadership.

Through consistent innovation and collaboration, opportunities for growth were identified, such as syndicating content to Pinterest to lay the foundation for future paid promotion. Additionally, a comprehensive paid social amplification strategy was developed, ensuring the brand’s message reached new audiences while optimizing engagement.

+75% impressions

+300% engagements

responsibilities: social strategy/playbook development (in concordance with US go-to-market strategy) and implementation, graphic design & creative direction, paid social strategy, influencer strategy, day-to-day platform management, monthly & quarterly reporting inclusive of social listening, and continuous optimization. Served as sole client point of contact.

key contributions

Strategic Leadership

  • Crafted a social strategy and playbook to support the US go-to-market plan, integrating paid, organic, and influencer strategies.

  • Developed a paid social amplification plan to maximize reach and engagement while driving sales.

Creative Direction

  • Collaborated with the creative team to facilitate monthly photoshoots, aligning content with seasonal themes and platform trends (e.g., Reels with trending audio).

  • Directed creative development, ensuring assets reflected audience insights and platform performance data.

Optimization & Platform Management

  • Oversaw day-to-day platform management, content scheduling, and community engagement.

  • Delivered monthly and quarterly reporting, including social listening insights, to inform continuous optimization and campaign improvements.

“Thank you for being such a great partner on this account. Your work is amazing and your commitment and hustle are so appreciated.”

— Manuka Doctor

Co-Founder