manuka doctor

built and implemented a social playbook inclusive of organic social, paid social, and influencer marketing strategies in concordance with US go-to-market strategy. The goal was to build awareness of Manuka honey as a market and secondarily, build Manuka Doctor as the go-to brand within the market, establishing a share of voice.

+75% impressions

+300% engagements

responsibilities: social strategy/playbook development (in concordance with US go-to-market strategy) and implementation, graphic design & creative direction, paid social strategy, influencer strategy, day-to-day platform management, monthly & quarterly reporting inclusive of social listening, and continuous optimization. Served as sole client point of contact.