huhtamaki north america
Huhtamaki, a global leader in sustainable packaging solutions, sought to enhance their LinkedIn strategy for the North American market. Tasked with building awareness, establishing thought leadership, and generating leads, a comprehensive social media playbook was developed and implemented tailored to LinkedIn’s platform dynamics and the brand’s goals.
+249% Impressions
+35% ER
+230% Engagements
+487% Link Clicks
+58% Follower Growth
responsibilities: organic & paid social media strategy & implementation, content creative direction, go-to-market strategy for specific product launch, reporting & optimizations.
key contributions
Strategic Social Media Framework
Developed a LinkedIn playbook designed to drive brand awareness, position the brand as a sustainability leader, and support lead generation efforts.
Collaborated with internal strategy, creative, and media teams to ensure a cohesive approach to content and campaign execution.
Creative Direction & Implementation
Elevated creative assets to align with the brand’s visual identity and LinkedIn platform nuances, generating meaningful engagement.
Content strategy emphasized thought leadership, sustainability initiatives, and key product launches.
Optimization & Measurement
Data-driven reporting and optimization practices ensured consistent improvement in performance metrics throughout the campaign.
“I am super impressed with the work from BUNTIN. It was thorough and well thought out.”
— Pantharee, Head of Global Marketing, Huhtamaki