huhtamaki north america

Huhtamaki, a global leader in sustainable packaging solutions, sought to enhance their LinkedIn strategy for the North American market. Tasked with building awareness, establishing thought leadership, and generating leads, a comprehensive social media playbook was developed and implemented tailored to LinkedIn’s platform dynamics and the brand’s goals.

+249% Impressions

+35% ER

+230% Engagements

+487% Link Clicks

+58% Follower Growth

responsibilities: organic & paid social media strategy & implementation, content creative direction, go-to-market strategy for specific product launch, reporting & optimizations.

key contributions

Strategic Social Media Framework

  • Developed a LinkedIn playbook designed to drive brand awareness, position the brand as a sustainability leader, and support lead generation efforts.

  • Collaborated with internal strategy, creative, and media teams to ensure a cohesive approach to content and campaign execution.

Creative Direction & Implementation

  • Elevated creative assets to align with the brand’s visual identity and LinkedIn platform nuances, generating meaningful engagement.

  • Content strategy emphasized thought leadership, sustainability initiatives, and key product launches.

Optimization & Measurement

  • Data-driven reporting and optimization practices ensured consistent improvement in performance metrics throughout the campaign.

“I am super impressed with the work from BUNTIN. It was thorough and well thought out.”

— Pantharee, Head of Global Marketing, Huhtamaki